Glossary
What is UGC (user-generated content)?
Definition
UGC is content made by regular users rather than brands, like reviews, videos and photos.
Brands pay UGC creators to make authentic-looking content. Real, human-made UGC is increasingly valuable as AI content grows.
Portal is a free iPhone social app where every photo and video must be captured live in the app, with no uploads and no AI content allowed. See how Portal works.